EnginePrivacy Policy
This Privacy Policy describes how Illumination Lab LLC, a Florida limited liability company doing business as “EngineGuild” (together with its affiliates, “EngineGuild,” “we,” “us,” or “our”), collects, uses, discloses, and safeguards information when you visit engineguild.com (the “Site”), create an account, or use the EngineGuild SaaS platform (collectively, the “Services”). By using the Services you agree to this Privacy Policy. If you do not agree, do not use the Services.
EngineGuild is a CRM, scheduling, and communications platform built for small engine repair shops. Our Services are intended for use by small engine repair businesses and their staff. They are not intended for children.
1. Information we collect
Account information
When you sign up or interact with us, we collect information you provide directly, including your name, business name, email address, phone number, billing details, user credentials, and any other information you submit through a form, checkout, or support request.
Customer records you upload
As part of the Services, customers (small engine repair businesses) upload, import, or generate data about their own end customers — names, contact details, vehicle or equipment records, service history, notes, photos, and payment data. That data belongs to our customer and is processed by EngineGuild as a service provider on their behalf.
Usage data
We automatically collect information about how you access and use the Services, such as IP address, browser type, device identifiers, operating system, referring URLs, pages viewed, links clicked, timestamps, and session duration. We use standard server logs and analytics tools to capture this information.
Cookies and similar technologies
We and our vendors use cookies, pixels, SDKs, and local storage to remember preferences, maintain sessions, measure performance, and improve the Services. See the “Cookies and similar technologies” section below for details on the categories we use and how to opt out.
Form submissions, calls, and messages
When you submit a form, book a demo, start a chat, or call a phone number associated with the Services, we collect the information you provide — for example, contact details, message contents, intent selections, and any calculations you generate (such as Missed-Call ROI Calculator inputs and results).
Voice AI call recordings and transcripts
If you use or interact with our Voice AI receptionist feature, calls may be recorded and transcribed so the Services can book appointments, update customer records, route calls, and provide summaries to our customer. Recordings and transcripts may contain personal information supplied by callers. Our customer (the small engine repair business) controls recording practices and is responsible for providing any notices required by law.
Conversation AI transcripts
If you interact with our Conversation AI chat feature across websites, SMS, Facebook Messenger, Instagram DMs, WhatsApp, or email, we store the transcripts so the Services can answer questions, qualify leads, book jobs, and escalate to a human when needed.
Contact information from third parties
We may receive contact information from integrated third-party services, including payment processors (e.g., Stripe), calendaring and communications vendors, and marketing platforms. We use this information consistent with this Privacy Policy.
2. How we use information
- Provide and operate the Services — create and authenticate accounts, process payments, deliver features, route communications, and fulfill our contract with you.
- Improve the product — understand how features are used, debug issues, train and tune the Voice AI and Conversation AI models we provide (using only data we are permitted to use for that purpose), and develop new features.
- Security and fraud prevention — detect, investigate, and prevent unauthorized access, abuse, fraud, and violations of our Terms of Service.
- Legal compliance — comply with applicable laws, respond to lawful requests, enforce agreements, and protect our rights and the rights of others.
- Communication — respond to your inquiries, send transactional messages (account confirmations, billing notices, service updates), and — with your consent where required — send marketing communications you can opt out of at any time.
- Marketing — measure campaign performance, personalize content, and reach new customers through advertising platforms.
3. How we share information
We do not sell your personal information. We share information only in the circumstances described below.
Service providers
We share information with vendors that perform services on our behalf — for example, cloud hosting, data storage, payment processing (including Stripe), email delivery, analytics, phone and SMS infrastructure (including Twilio and LeadConnector), customer support tools, and workflow automation. These vendors are contractually bound to use the information only to provide services to us.
Our customers
If you interact with a small engine repair business that uses EngineGuild (for example, by calling their shop and speaking with Voice AI), the information generated by that interaction is shared with and controlled by that business.
Legal process
We may disclose information if required by subpoena, court order, or other legal process, or to protect our rights, property, or safety, or the rights, property, or safety of others.
Business transfers
If we are involved in a merger, acquisition, financing, reorganization, bankruptcy, or sale of all or part of our assets, information may be transferred as part of that transaction, subject to the commitments in this Privacy Policy.
With your direction
We share information when you direct us to — for example, when you integrate a third-party tool into your EngineGuild account.
4. Data retention
We retain personal information for as long as necessary to provide the Services, comply with legal obligations, resolve disputes, and enforce our agreements. Retention periods vary by data type. For example, account information is retained for the life of the account and for a reasonable period afterward to meet legal, tax, and accounting obligations. Call recordings and Conversation AI transcripts are retained based on the settings chosen by our customer, subject to overall platform limits. When personal information is no longer needed, we delete it or de-identify it.
5. Cookies and similar technologies
We use the following categories of cookies and similar technologies:
- Strictly necessary — required for the Services to function (e.g., session authentication, CSRF protection).
- Functional — remember preferences and improve usability.
- Analytics — measure traffic and feature usage so we can improve the Services.
- Advertising — measure campaign performance and reach prospective customers across ad networks.
You can control cookies through your browser settings, operating system privacy controls, and the opt-out links provided by advertising vendors. Disabling certain cookies may limit functionality. Where required by law, we will request consent before setting non-essential cookies.
6. Your privacy rights
GDPR and UK GDPR rights
If you are located in the European Economic Area, United Kingdom, or Switzerland, you have the following rights regarding your personal data, subject to applicable law:
- Access — obtain confirmation of whether we process your data and a copy of it.
- Rectification — correct inaccurate or incomplete data.
- Erasure — request deletion of your data.
- Restriction — limit how we process your data.
- Portability — receive your data in a structured, commonly used, machine-readable format.
- Objection — object to processing based on legitimate interests or direct marketing.
- Withdraw consent — where processing is based on consent, withdraw it at any time without affecting the lawfulness of prior processing.
- Lodge a complaint — complain to a supervisory authority in your jurisdiction.
Our lawful bases for processing are contract performance, legitimate interests (such as operating, securing, and improving the Services), compliance with legal obligations, and your consent where required.
CCPA and other US state privacy rights
If you are a resident of California or another US state with a comprehensive privacy law — including Virginia (VCDPA), Colorado (CPA), Connecticut (CTDPA), Utah (UCPA), Texas (TDPSA), Oregon (OCPA), and Montana (MCDPA) — you have the following rights, subject to applicable law:
- Right to know — what personal information we have collected, used, disclosed, and shared.
- Right to delete — request deletion of your personal information.
- Right to correct — request correction of inaccurate information.
- Right to data portability — receive your information in a portable format.
- Right to opt out of sale or sharing — we do not sell personal information, and we do not “share” it as defined by California law for cross-context behavioral advertising without appropriate controls.
- Right to non-discrimination — we will not deny services, charge different prices, or provide a different level of service because you exercised a privacy right.
- Right to limit use of sensitive personal information — where applicable under your state’s law.
- Right to appeal — if we decline a request, you may appeal that decision in jurisdictions that require it.
Exercising your rights
To exercise any right, email us at privacy@engineguild.com. We will verify your request and respond within the timeframe required by applicable law. You may use an authorized agent where permitted.
7. Children’s privacy
The Services are intended for business use by small engine repair shops. They are not directed at children, and we do not knowingly collect personal information from anyone under 16. If you believe a child has provided us with personal information, please contact us at privacy@engineguild.com and we will take appropriate steps to delete it.
8. International data transfers
We operate in the United States and may transfer information to, and process it in, countries other than the one in which you reside. When we transfer personal data outside the EEA, UK, or Switzerland, we rely on appropriate safeguards such as the European Commission’s Standard Contractual Clauses and supplementary measures as required.
9. Security
We implement administrative, technical, and physical safeguards designed to protect personal information against unauthorized access, loss, or alteration. No method of transmission or storage is fully secure, and we cannot guarantee absolute security. Report security concerns to security@engineguild.com.
10. Third-party sites and services
The Services may contain links to third-party sites or integrations. Their privacy practices are governed by their own policies, not this one. Review the privacy notices of any third-party service you use.
11. Changes to this policy
We may update this Privacy Policy from time to time. When we do, we will revise the effective date at the top and, for material changes, provide additional notice (such as via email or a banner in the Services). Your continued use of the Services after the changes take effect means you accept the updated policy.
12. Contact us
Questions, requests, or complaints? Contact us:
- Privacy requests: privacy@engineguild.com
- General legal: legal@engineguild.com
- Business contact: info@engineguild.com
Illumination Lab LLC is formed in the State of Florida and doing business as EngineGuild. Written legal notices should be directed to legal@engineguild.com or to our registered agent on file with the Florida Division of Corporations.