EngineTerms of Service
These Terms of Service (“Terms”) form a binding agreement between you (“you,” “Customer,” or “user”) and Illumination Lab LLC, a Florida limited liability company doing business as “EngineGuild” (“EngineGuild,” “we,” “us,” or “our”). They govern your access to and use of our marketing website at engineguild.com (the “Site”) and the EngineGuild SaaS platform, including all features, AI tools, content, and integrations (the “Services”).
1. Acceptance of terms
By accessing or using the Services, creating an account, clicking “I agree,” or completing a Stripe checkout for an EngineGuild subscription, you accept these Terms. If you do not accept these Terms, do not use the Services. If you are entering into these Terms on behalf of a company or other entity, you represent that you have authority to bind that entity to these Terms.
2. Description of the Services
EngineGuild provides (a) a marketing website at engineguild.com, and (b) a software-as-a-service platform that offers CRM, scheduling, messaging, Voice AI, Conversation AI, automation, reporting, and related functionality tailored for small engine repair shops. The platform is white-labeled and powered by our underlying infrastructure provider, LeadConnector (HighLevel), together with third-party services including Stripe (payments), Twilio (telephony and SMS), and others described in this document and in our Privacy Policy.
3. Accounts and registration
To use paid features you must create an account. You agree to provide accurate, current, and complete information, keep it up to date, safeguard your credentials, and be responsible for all activity on your account. You must be at least 18 and able to form a binding contract under applicable law. Notify us immediately of any unauthorized use of your account.
4. Subscription terms, fees, and billing
Plans
EngineGuild offers tiered monthly subscriptions (currently Starter, Growth, and Professional). Features included in each tier are described on the pricing page and are subject to change.
Setup fee
A one-time setup fee of $200 is included in your first Stripe checkout. It covers onboarding, data migration, service menu configuration, calendar setup, AI agent configuration, and initial automation deployment.
Monthly subscription
Your subscription is billed monthly in advance and automatically renews for successive one-month periods unless cancelled before the next billing cycle. Fees are non-refundable except where required by law.
Usage-based fees
Certain features are billed based on actual usage — for example, phone call minutes, SMS and MMS messages, outbound emails past an included pool, Voice AI minutes and tokens, Conversation AI tokens, and paid ad spend pushed through the Ad Manager. Usage fees are billed in arrears at the rates disclosed in your account or by your account manager.
Auto-renewal and cancellation
You authorize us, through Stripe, to charge your payment method on each renewal date until you cancel. You may cancel at any time through your account or by emailing legal@engineguild.com. Cancellation takes effect at the end of the then-current billing cycle. Usage fees accrued before cancellation remain due.
Taxes
Fees exclude taxes. You are responsible for all applicable taxes other than taxes on our net income.
Changes to fees
We may change fees on at least thirty (30) days’ notice. Continuing to use the Services after a fee change takes effect constitutes acceptance of the new fees.
5. Acceptable use
You agree not to, and agree not to permit any user to:
- use the Services in violation of any law, regulation, or third-party right (including TCPA, CAN-SPAM, GDPR, and similar telecom and privacy laws);
- send spam, unlawful, deceptive, or unsolicited messages, or purchased-list communications;
- interfere with or disrupt the Services or the servers and networks used to provide them;
- reverse engineer, decompile, copy, or create derivative works of the Services;
- probe, scan, or test the vulnerability of the Services or breach any security or authentication measures;
- misuse Voice AI or Conversation AI to deceive end users about their nature (you must disclose AI interactions where required by law);
- use the Services to collect or store sensitive categories of personal data the Services are not designed to handle;
- resell or sublicense the Services without our written permission.
We may suspend or terminate accounts that violate these rules.
6. Customer data and privacy
As between you and us, you own the customer data and content you upload, import, or generate through the Services (“Customer Data”). You grant us a worldwide, non-exclusive, royalty-free license to host, copy, process, transmit, and display Customer Data solely as necessary to provide, secure, and improve the Services. You are responsible for the accuracy, quality, and legality of Customer Data and for obtaining any consents required for its use with the Services.
Our handling of personal information is described in our Privacy Policy, which is incorporated into these Terms by reference.
7. Intellectual property
The Services, including the software, AI models we provide, Site content, logos, designs, and documentation, are owned by EngineGuild or our licensors and are protected by intellectual property laws. We grant you a limited, revocable, non-exclusive, non-transferable license to access and use the Services solely in accordance with these Terms. All rights not expressly granted are reserved. Any feedback, suggestions, or ideas you provide may be used by us without restriction or compensation.
8. Third-party integrations
The Services integrate with third-party products and services, which may include LeadConnector (HighLevel), Stripe, Twilio, Google (Calendar, GMB, Ads), Meta (Facebook, Instagram, Messenger, WhatsApp), and others. Your use of any third-party service is subject to its own terms and privacy practices. We are not responsible for third-party services. If a third-party service becomes unavailable or changes its terms, we may need to modify or discontinue related features.
9. Disclaimers and warranty disclaimer
THE SERVICES ARE PROVIDED ON AN “AS IS” AND “AS AVAILABLE” BASIS. TO THE MAXIMUM EXTENT PERMITTED BY LAW, ENGINEGUILD DISCLAIMS ALL WARRANTIES, EXPRESS OR IMPLIED, INCLUDING MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, NON-INFRINGEMENT, AND ANY WARRANTIES ARISING FROM COURSE OF DEALING OR USAGE OF TRADE. WE DO NOT WARRANT THAT THE SERVICES WILL BE UNINTERRUPTED, ERROR-FREE, OR SECURE, OR THAT AI-GENERATED OUTPUTS (INCLUDING VOICE AI AND CONVERSATION AI RESPONSES) WILL BE ACCURATE, COMPLETE, OR APPROPRIATE FOR YOUR USE CASE. YOU ARE RESPONSIBLE FOR EVALUATING AI OUTPUTS BEFORE RELYING ON THEM.
10. Limitation of liability
TO THE MAXIMUM EXTENT PERMITTED BY LAW, NEITHER PARTY WILL BE LIABLE FOR INDIRECT, INCIDENTAL, SPECIAL, CONSEQUENTIAL, EXEMPLARY, OR PUNITIVE DAMAGES, OR FOR LOST PROFITS, LOST REVENUE, LOST DATA, OR BUSINESS INTERRUPTION, ARISING OUT OF OR RELATED TO THESE TERMS OR THE SERVICES, EVEN IF THAT PARTY WAS ADVISED OF THE POSSIBILITY OF SUCH DAMAGES. ENGINEGUILD’S TOTAL LIABILITY FOR ALL CLAIMS ARISING OUT OF OR RELATED TO THESE TERMS OR THE SERVICES WILL NOT EXCEED THE FEES YOU PAID TO US FOR THE SERVICES IN THE TWELVE (12) MONTHS IMMEDIATELY PRECEDING THE EVENT GIVING RISE TO THE CLAIM.
11. Indemnification
You will defend, indemnify, and hold harmless EngineGuild, our affiliates, and our officers, directors, employees, and agents from and against any third-party claims, damages, liabilities, costs, and expenses (including reasonable attorneys’ fees) arising out of or related to (a) your use of the Services, (b) Customer Data, (c) your violation of these Terms, or (d) your violation of applicable law or third-party rights. We will promptly notify you of any claim subject to indemnification and reasonably cooperate in the defense.
12. Termination
You may cancel at any time as described in the subscription section above. We may suspend or terminate your access with or without notice if you breach these Terms, fail to pay fees, or if required by law. On termination, your right to use the Services ends, and you must stop using the Services. Sections intended by their nature to survive termination (including IP, disclaimers, limitations of liability, indemnification, governing law, dispute resolution, and miscellaneous) will survive. We will make Customer Data available for export for a reasonable period after termination, after which we may delete it.
13. Governing law
These Terms and any dispute arising out of or relating to them or the Services are governed by the laws of the State of Florida, without regard to its conflict-of-laws rules. The exclusive venue for any action that is not subject to the arbitration clause below is the state and federal courts located in Sarasota County, Florida, and each party consents to the personal jurisdiction of those courts.
14. Dispute resolution and binding arbitration
Please read this section carefully. It affects your legal rights.
Except for claims for injunctive or equitable relief or claims regarding intellectual property rights, any dispute, claim, or controversy arising out of or relating to these Terms or the Services (“Dispute”) will be resolved by final and binding arbitration administered by the American Arbitration Association (“AAA”) under its Commercial Arbitration Rules. The arbitration will be conducted by a single arbitrator. The seat and venue of arbitration will be Sarasota County, Florida, and the language of arbitration will be English. Judgment on the award may be entered in any court of competent jurisdiction.
Class-action waiver. You and EngineGuild agree that each may bring claims against the other only in an individual capacity and not as a plaintiff or class member in any purported class, collective, or representative action. The arbitrator may not consolidate more than one person’s claims and may not preside over any form of representative or class proceeding.
30-day opt-out. You may opt out of this arbitration agreement by emailing legal@engineguild.com within 30 days of first accepting these Terms, stating your name and that you decline arbitration. Opting out will not affect any other part of these Terms.
15. Notices
Legal notices to EngineGuild must be sent to legal@engineguild.com. Written notices may also be directed to the registered agent on file for Illumination Lab LLC with the Florida Division of Corporations. Notices to you may be sent to the email address associated with your account and are effective when sent.
16. Changes to these Terms
We may update these Terms from time to time. When we do, we will revise the effective date at the top. For material changes, we will provide additional notice (such as via email or a banner in the Services). Your continued use of the Services after the updated Terms take effect means you accept them.
17. Miscellaneous
Severability. If any provision of these Terms is found unenforceable, the remaining provisions will remain in full force.
Assignment. You may not assign these Terms without our prior written consent. We may assign these Terms without restriction, including in connection with a merger, acquisition, or sale of assets.
Waiver. A failure to enforce a provision is not a waiver of the right to enforce it later.
Entire agreement. These Terms, together with any order form, the Privacy Policy, and any written agreement we sign with you, constitute the entire agreement between you and us concerning the Services and supersede any prior agreements on the same subject.
Force majeure. Neither party is liable for delays or failures in performance caused by events beyond its reasonable control, including acts of God, war, terrorism, civil unrest, labor disputes, supply-chain disruptions, internet and telecom outages, cyber-attacks, and changes in law.
No third-party beneficiaries. These Terms do not create any rights in any third party.
Relationship of parties. The parties are independent contractors. These Terms do not create a partnership, joint venture, agency, or employment relationship.
Headings. Section headings are for convenience only and do not affect interpretation.
18. Contact
Questions about these Terms? Email legal@engineguild.com.
Illumination Lab LLC, a Florida limited liability company, doing business as EngineGuild.